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INVENTION-RELATED ARTICLES

Invent Secrets > Articles

 

Our goal at Invent Secrets is to provide inventors with information that will equip them to effectively achieve their goals with their invention.  Below are some articles that should help.

 

Patenting

Patents - 10 Common Mistakes and How to Avoid Them

A Patent Is No Magic Bullet

Provisional Patent Application Basics

Product Design and Prototyping

Design Process - Step 1: Define the Problem

Design Process - Step 2: Concept Development

Marketing

Infomercials

Attending the Right Tradeshow to License Your Invention

Promotional and Media

Business and Product Publicity: Market to the Media First

Implementing a Successful Media Exposure/Publicity Campaign

I Can't Afford a Publicity Campaign...Can I?

Priming Your Business for Publicity

 


PATENTING


 

Patents - 10 Common Mistakes and How to Avoid Them

By Michael Neustel, US Patent Attorney

Neustel Law Offices, LTD

 

"Intellectual property is usually the most valuable asset for a company.  While trademarks and copyrights are generally understood, patents are generally misunderstood, resulting in the loss of millions of dollars to companies every year.  This article teaches engineers – and their companies – how to avoid the 10 most common mistakes made regarding patents..."  Read More

 

 

A Patent Is No Magic Bullet

By Paul Niemann, President of Market Launchers and

Dennis Dohogne, Sioux Tools, Inc.

 

"Sometimes an inventor believes that his work is done after he receives a patent. He thinks he can sit back and wait for someone to beat a proverbial path to his doorstep for the rights to it. In most cases, nothing could be further from the truth; in fact, only a small percentage of patented products actually produces a profit..." Read More

 

 

Provisional Patent Application Basics

By Michael Neustel, US Patent Attorney

Neustel Law Offices, LTD

 

"Prior to 1995, the only option inventors had to protect their ideas was to file a Non-Provisional Patent Application (NPA).  However, in addition to an NPA, inventors today now have the option of filing either a Provisional Patent Application (PPA) or a NPA.  Unfortunately, many inventors and their patent attorneys don’t always understand the numerous benefits of PPAs. Here are a few tips to help entrepreneurs and inventors learn how to use the PPA to their advantage..."  Read More

 

 


PRODUCT DESIGN AND PROTOTYPING


Design Process - Step 1: Define the Problem

By Brian Gates, President

Design My Idea LLC

 

"Every product, invention or idea solves a problem in one fashion or another. This “problem” is commonly why people seek out these products and also why inventors like you continue to drive innovation.  However, have you taken the time to really look at what the problem is rather than the solution? Many inventors gloss over defining the actual problem and going forward with their first design because it meets their immediate needs..."  Read More

 

 

Design Process - Step 2: Concept Development

By Brian Gates, President

Design My Idea LLC

 

"In our previous article we explored what it means to develop an idea and how to define your problem. In this article we will continue our product development by using our problem and criteria to help generate a variety of concepts..."  Read More

 

 


MARKETING


 

Infomercials

By Paul Niemann, President

Market Launchers

 

"Pitching Products to consumers over the airwaves has been an evolving art. In the early days of radio, jingles were sung to catchy tunes in the hope that listeners would remember the products' names the next time they were at the store. When TV entered America's living rooms, shows were interrupted by lovely women exclaiming the virtues of the newest home appliance or by cartoon characters extolling the highlights of the latest wonder product..." Read More

 

 

Attending the Right Trade Show To License Your Invention

By Paul Niemann, President

Market Launchers

 

"I am sold on attending trade shows when you’re in the process of launching a new product. There are several main benefits of attending trade shows in your industry, which I learned again first-hand when I attended a trade show last week for one of my products, which I managed to find a distributor for..."  Read More

 

 


PROMOTIONAL AND MEDIA


 

Business and Product Publicity: Market to the Media First

By Todd Brabender, President

Spread the News Public Relations, Inc.

 

"When starting a successful business venture or launching a new product, most entrepreneurs or business owners conduct some type of marketing research to determine the extent of their prospective customer base. And when getting the word out to that customer base, many entrepreneurs may turn to the media to help generate a buzz for them. However, as detailed as their marketing research might have been, very few business owners are as meticulous at determining their proper 'media market'..."  Read More

 

 

Implementing A Successful Media Exposure/Publicity Campaign:  P.R. Does Not Stand For Press Release!

By Todd Brabender, President

Spread the News Public Relations, Inc.

 

"In recent years there seems to be an increasingly common misconception among many entrepreneurs and business owners nationally who try to generate media attention and publicity for their products or ventures. Since starting my PR business more than a decade ago I have had more than a few clients come to me seeking 'a P.R.' to get more customers interested in their products/businesses..."  Read More

 

 

I Can't Afford a Publicity Campaign...Can I?

By Todd Brabender, President

Spread the News Public Relations, Inc.

 

"It’s a phrase I hear over and over again from many entrepreneurs, small businesses owners and inventors: 'I’d love to hire someone to launch our publicity campaign professionally, but we can’t afford it, so I’m just going to have to do it on my own...'”  Read More

 

 

Priming Your Business For Publicity

By Todd Brabender, President

Spread the News Public Relations, Inc.

 

"When it comes to putting together your initial business plan or making out your annual marketing budget, the amount of money you allocate toward “marketing supportives” can make a big difference in the success of your business’ impending public relations/publicity campaign.  Although it sounds obvious, many new entrepreneurs don’t realize that typical sales marketing materials you budget for can certainly be used for your 'media marketing' as well...”  Read More

 

 

 

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